The international year of light is a global initiative to increase awareness and education on the many ways light effects our world. Rochester, being a huge player in the world of optics, has a great website if you want to get involved in activities surrounding the international year of light. Check out the site: Roc the YOL
What we do here is really important (in my not-so-humble opinion)- we use light to provide real-time thickness measurement for medical devices. With the healthcare industry constantly evolving, we need to find ways to make sure medical devices that are put into the human body hold up to the most rigorous safety standards. The average human heart will beat roughly 3 billion times throughout a lifetime, would you trust just any medical device for your heart? Obviously not. Similarly, the marketing industry is constantly evolving- and I wouldn’t trust just any medium to get our message out.
As with any successful business, it’s necessary to be as efficient with our resources as possible. This is obvious, but I digress: we’ve found that we can do this by increasing our carbon-less footprint on the world-wide web (as opposed to increasing our carbon footprint in the world-wide paper trail). I have to admit, I was a little slow to start drinking the social networking/inbound marketing “kool-aid” but thanks to a mentor and a great book, I was able to see the light and find my way into The Lumenarium. We’ve had our site up and running for a while however now we’ve added a Facebook, Twitter, Linked-In, YouTube, and of course, our blog!
Just to give you a perspective on why I think my new “kool-aid” tastes so great: according to Socialnomics’ video on YouTube, Radio took 38 years to reach 50 million viewers, television took 13 years to reach 50 million viewers, the internet took 4 years to reach 50 million viewers, the i-Pod only took 3, however the most monumental of these- Facebook- added 100 million users in less than 9 months. The healthcare industry has changed so much in the 38 years that it took for television to reach 50 million viewers, obviously a revolutionary way of reaching people is needed to be remarkable.
In the beginning, everybody thought Facebook (even myself, yes I know, shameful) was just another site to help kids waste time. Turns out, it ended up being much more than anyone ever thought it could be. Here’s what helped convince me:
As you can see, for very apparent reasons, social networking IS the perfect medium to get the word out about our very important company. It’s been tried and true, just like the products our technology measures for quality. After all of my research, it clicked with me: we provide real-time thickness measurement, why not provide real-time information to our audience?
Interesting, don’t you think? Play chess with me now: How has social networking has helped grow YOUR business?